Event

Standing out at a Trade Show: Unconventional Tips from a Convention Pro

Standing out at a Trade Show: Unconventional Tips from a Convention Pro

Trade shows are a prime opportunity to showcase your brand and make an impact in your industry. But with so many booths and companies vying for attention, how do you stand out from the crowd? As a convention pro, I have seen firsthand the importance of creating an experiential marketing moment at your booth.

Bringing Nature Indoors: The Benefits of Moss Walls for Event Design

Bringing Nature Indoors: The Benefits of Moss Walls for Event Design

Plant walls are a trend that has been taking the events industry by storm—and for good reason! Plants and natural elements boost an event’s wow-factor and serve as visual representations of the host’s sustainability mission.

Living Walls vs. Moss Walls: Our Most Frequently Asked Questions

Living Walls vs. Moss Walls: Our Most Frequently Asked Questions

Our most frequently asked question is, “What is the difference between a living wall and a moss wall?” Before we dig into the answer, let's get one thing straight-- the differences between living and moss walls do not make one superior to the other. Both types of plant walls have unique characteristics and dance to the beat of their own drum... and boy, the rhythm is right!